Aerial view of Aurora Tower in Dubai Media City

Aurora Tower is now The Standard

About

Situated within the TECOM Free Zone, a centrally located hub housing over 12,200 companies and 147,000 professionals, the tower places businesses in a premier corporate environment.

The free zone framework provides key commercial advantages, including 100% foreign ownership, full capital and profit repatriation, customs duty exemptions, and long-term tax protection.

Designed for complete operational flexibility, spaces range from 997 sq. ft. suites to full 10,000 sq. ft. column-free floor plates. Featuring a consistent 10m core-to-window depth and abundant natural light, the tower offers effortless adaptability for custom modern workplaces.

The Standard tower entrance with retail and dining at street level

Amenities

Architectural &
Experience Upgrades

A 10-month phased refurbishment elevates lobbies, common areas, lifts, and the podium façade. At ground level, realigned retail, dining, and landscaped outdoor seating enhance the arrival experience.

Infrastructure &
Operational Standards

In parallel, continuous capital investments upgrade core infrastructure for peak performance, safety, and comfort, and expand on-site security and facilities management teams.

Parking & Access
Strategy

The building features 610 dedicated parking spaces. Entry and exit points are secured with access barrier controls, ensuring availability for our tenants and their guests.

Smart Visitor
Parking

Ticketless number plate recognition makes visitor arrival. QR-code payment across parking levels keeps departure just as easy.

Rendering of the reception lobby with timber feature ceiling
Rendering of the secondary entrance reception desk
Rendering of the reception lounge and glazed entrance
Rendering of a typical lift lobby
Rendering of the landscaped retail courtyard

Exciting retail and dining concepts to be announced soon

Location

Al Falak Street, Dubai Media City

Direct access to Sheikh Zayed Road and Al Sufouh Road connects The Standard to Dubai Internet City, Dubai Marina and Downtown Dubai.

Nearby Dubai Metro and Tram links make the building easily accessible for teams, clients and visitors.

Developed by Sweid & Sweid

Sweid & Sweid is an award-winning Dubai-based real estate firm known for creating high-quality, thoughtfully designed developments across the UAE and the United States. At The Standard, they bring the same care and precision to reimagining an established address, enhancing its workspaces, shared areas and everyday tenant experience.

Years in
Operation
20
Sq. Ft. of Space
Delivered Globally
7.5M
Awards Won Across
Design & Architecture
10+
Learn More (opens in a new tab)
The Standard at dusk

For leasing enquiries, reach us at leasing@sweidandsweid.com